Fighting Clothing Overproduction
The ‘PRELOVED’ Way

With secondhand fashion—helping you create a personal and curated second-hand wardrobe to reduce demand for new clothes and prevent billions of them that have already been produced from ending up in landfills.

Fighting Clothing Overconsumption
The ‘THERAPY’ Way

With clothing psychology—helping you understand the negative psychological effects of overbuying clothes and teaching you how to boost your mood and confidence with clothes you already own.

Back in 2018, Dr Yosi Anderson made a small decision that ended up changing everything… she stopped buying new clothes.

It wasn’t some grand statement at first. Growing up in Nigeria, second-hand wasn’t a lifestyle, it was just what was there. But as her medical career took her from Turkey to Poland and then the UK, where she started training as a psychiatrist, Yosi began noticing something interesting: on the days she wore certain clothes, she just felt… better.

Turns out, the research backed that up. What she’d been doing instinctively — what she now calls ‘mood dressing’ — actually had a psychological basis. So she leaned into it. Got more intentional. Started using clothes not just to get dressed, but to feel more like herself.

In that space, she also began paying closer attention to the fashion industry… the waste, the abuse, the damage to the environment, especially the way it trickled down and hurt the same kinds of communities she’d grown up in.

So she decided to blend her lived experience with second-hand fashion, her knowledge about the psychology of clothes, and that quiet refusal to pretend things are fine when they aren’t.

That’s how Preloved Therapy was born. A way of dressing — and living — that feels good in your body, in your brain, and in the world.